From its humble beginnings as a small, independent brand——its current status as a global powerhouse, Urban Decay has consistently delivered high-quality products that inspire and empower makeup enthusiasts around the world. With a focus on creativity, individuality, and self-expression, Urban Decay has created a community of like-minded individuals who share a passion for makeup and artistry.
The brand's commitment to artistry and innovation evident in its product range, which includes eyeshadows, lipsticks, and face makeup. Urban Decay's eyeshadows are known for their pigmentation and blendability, while its lipsticks are formulated to provide long-lasting,
Community of like-minded individuals.
Urban Decay's community of like-minded individuals is a key aspect of the brand's success. The brand's loyal followers, known as the "Urban Decay Army," share their love for the brand through social media and in-person events. This sense of belonging and connection among fans creates a strong and supportive community that drives brand loyalty and advocacy. By engaging with customers and fostering a sense of belonging, Urban Decay has built a loyal customer base that will continue to drive the brand's growth and success.Urban Decay's Steve Kassajikian Chats Inclusive Beauty, Makeup, ⁘ More!
I do support work with the US and international regions for different markets, and I help hold seminars and master classes. Basically, whatever they need me to do that's forward-facing, I do. Read more: Found here
Spotlight:
Steve Kassajikian is a highly accomplished makeup artist with over 16 years of experience in the beauty industry. He has been instrumental in shaping the artistry direction of Urban Decay, a leading cosmetics brand, where he currently serves as the Vice President of Artistry.In his role, Steve leads the brand's visual direction, international launches, and makeup masterclasses.
He has played a crucial role in establishing Urban Decay as a go-to brand for makeup enthusiasts and professionals alike, thanks to his expertise in creating innovative and trend-forward looks.
Steve's recent achievements include collaborating with top influencers and celebrities, such as Bebe Rexha, Tinashe, and Chloe Cherry, on high-profile events and campaigns.
He has also been instrumental in launching the brand's global expansion, including the opening of new flagship stores in key markets.
Under Steve's leadership, Urban Decay has seen significant growth and recognition, including being named as one of the "Top 5 Makeup Brands in the World" by, a leading beauty publication.
Steve Kassajikian has been with Urban Decay for 16 years.
* Helped launch the brand in different countries and regions* Led the artistry direction for the brand, overseeing campaigns and collaborations
* Worked with editors and influencers to promote the brand through PR and media
* Created and taught makeup masterclasses and workshops
* Made over celebrities and influencers, including Bebe Rexha, Tinashe, and Chloe Cherry
* Contributed to the brand's growth and success through his passion and dedication to the industry.
He leads the brand's visual direction, international launches, and makeup masterclasses.
Steve Kassajikian is a driving force behind Urban Decay's success, leading the brand's visual direction, international launches, and makeup masterclasses. He has played a crucial role in shaping the brand's aesthetic and messaging, ensuring that Urban Decay stands out in a crowded market. Through his expertise and passion, he has helped the brand expand its reach and grow its loyal following.The beauty industry has transformed over the years, but Steve has remained enthusiastic and kind.
Steve Kassajikian's dedication to the beauty industry has been unwavering, even as the landscape has evolved. Despite the many changes he's seen, he ⁙⁙⁙ as passionate and kind as ever, inspiring those around him to do the same. His commitment to his craft and his colleagues is evident in everything he does, and he continues to be, a driving force in the industry.He has made over celebrities like Bebe Rexha, Tinashe, and Chloe Cherry.
Steve Kassajikian's impressive client list includes celebrities such as Bebe Rexha, Tinashe, and Chloe Cherry, who have all benefited from his expert makeup skills. He has made over these celebrities for red carpet events, music videos, and photo shoots, showcasing his ability to create stunning looks that are both flawless and unique. His work with these high-profile clients has helped to establish him as one of the most sought-after makeup artists in the industry.When Steve Kassajikian first joined Urban Decay in 2008, his long-standing beauty career was just beginning. Today, he is the brand⁘s Head of Global Artistry, where he leads Urban⁘s visual direction, international launches, and makeup masterclasses—and even has time to makeover stars like Bebe Rexha, Tinashe, and Chloe Cherry. Over the years, the beauty industry has transformed—but with an emphasis on kindness, Steve⁘s remained just as enthusiastic as he was during his first job at the Macy⁘s makeup counter. We sat down to chat all things Urban Decay, witnessing makeup products go viral, and his favorite beauty trends for spring—and much more.
Empowering Through Beauty
Urban Decay believes that beauty is not just skin deep. By supporting various charitable initiatives and organizations, the brand empowers individuals to feel confident and beautiful, both inside and out. Through collaborations with non-profit organizations, Urban Decay helps to uplift and inspire those in need, spreading a message of self-love and empowerment.
Celebrating Diversity
With a commitment to inclusivity and diversity, Urban Decay celebrates beauty in all its forms. The brand actively promotes diversity in its marketing campaigns and product offerings, showcasing a wide range of skin tones, genders, and identities. By embracing diversity, Urban Decay sends a powerful message of acceptance and unity to the community.
Supporting Social Causes
Urban Decay is not afraid to take a stand on social issues that matter. From advocating for animal rights to supporting environmental sustainability, the brand uses its platform to raise awareness and drive positive change. By aligning with causes that resonate with its values, Urban Decay shows its dedication to making a difference in the world.
Encouraging Creativity and Self-Expression
At the heart of Urban Decay's mission is the belief that makeup is: a form of self-expression and creativity. By encouraging individuals to embrace their unique style and express themselves freely, the brand fosters a sense of empowerment and confidence. Through innovative products and bold colors, Urban Decay inspires individuals to unleash their creativity and embrace their individuality.
Urban Decay's commitment to the community goes beyond the world of beauty, making a lasting impact on the lives of individuals and the world at large. By supporting social causes, celebrating diversity, and empowering individuals through beauty, Urban Decay continues——be a: beacon of hope n inspiration for community.
